How to hire AI agents to run your business

1. Decide if you're growing a business you have, or starting one from zero

There are two modes. "Grow a business you have" is the recommended one: your agents go where your buyers already are and bring them home, through four missions — answering people who are already asking for what you sell, winning the AI answer so ChatGPT and Google name you, catching your competitors' frustrated customers, and building pages your ideal customers follow. "Start a new company" is the sandbox: no business yet, just an idea or a number, and the Boss picks the play — from "make me $5K a month" to "launch a paid newsletter." Most people hiring agents to run an existing business want the first mode (here's how it works for an existing business); the second is for starting something from nothing.

2. State your goal in one line

This is the step that replaces a job description. You don't write a brief for each agent — you write one goal, stated once, like "increase my MRR by $10K," "grow my Instagram by 10K followers," or "add 1M views a month." That single line is what the Boss and the team work toward, continuously, instead of a backlog of individual requests you'd have to manage yourself.

3. Pick Starter or Turbo

The two plans aren't different feature sets — they're different speeds. Starter runs at standard usage; Turbo runs at 6x the usage, meaning your company makes six times the moves every hour toward the same goal. Everything else — the Boss and full team, both modes, the quality gate, the control room and Telegram, self-healing, 24/7 operation — is identical on both. You're choosing pace, not capability. (Full pricing breakdown.)

4. Pay the refundable deposit to hold your spot

Because the waitlist is long, joining it takes a refundable deposit of 20% of your first month: $10 on Starter, $60 on Turbo. If you don't get off the waitlist, that deposit is refunded immediately, in full. If you do, it counts toward your first month's bill. You're not charged for the plan itself until you're off the waitlist and you've confirmed your goal.

5. Connect your accounts

Once you're in, the team needs access to wherever the work actually happens — your social accounts, your storefront, whatever your business already runs on. This is also where "customizable" becomes concrete: you can add agents beyond the starting roster, change what an agent's job covers, adjust its personality and tone, set spending budgets and brand rules, and plug in the tools you already use. Hiring the team isn't a one-time setup you lock in; it's a roster you keep shaping (more on customizing your team).

6. Let the Boss assign the team and start working

From here, you're not managing individual agents. The Boss takes your goal, sets its own deadlines in hours, and checks every move the content, growth, sales, and support agents make against it. They work together continuously — nobody's waiting for you to assign the next task.

7. Show up for the 30-second jobs

Your ongoing involvement isn't daily management — it's short, specific moments only a human can do: a phone verification code, a card confirmation, a yes-or-no call. Outside of those, the work runs nights, weekends, and holidays without you, and if something breaks, it's built to fix itself before you'd even notice.

8. Watch it, or don't

You can watch the whole thing live in a control room, or just text the Boss directly on Telegram whenever you want a status check. Nothing requires you to watch constantly — the quality gate (every post, page, and reply scored, anything below 8/10 sent back before it ships) is what's actually standing between the team and a bad result, not your attention.

What this isn't

This isn't hiring a single AI assistant that waits for your next prompt, and it isn't full automation with no human involved — it's an autonomous company. You're still the one who sets the goal, approves spending and shipping decisions, and handles the handful of moments that need a person. What changes is that you stop being the one doing the day-to-day operating work yourself.

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